Beijiamei International Kindergarten is a nationwide chain of early childhood education brands under the Beijiamei education system, affiliated with Beijiamei Education Group. Beijiamei adheres to the core values of "high-quality childhood new proposition", pursues authenticity, and advocates nature. A detailed and meticulous industry research was conducted for this design work, and based on the development direction of the children's education industry and children's psychology, the brand visual VI and guidance system for this project were designed.